Designing Something New

Joe Mineo

Joe Mineo was fearless at age 23. He’d graduated with a degree in theater from NYU but had decided the stage wasn’t for him. So he set his own stage as a florist in 1987, designing something new by specializing in events and parties.

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I’m with ERIE: Erik Kratz

The Kratz stats: Erik joined the Phillies in 2011 after 10 seasons in the minors. In 2012, he posted a .248 batting average, nine doubles, nine homers and 26 RBIs. He also threw out 45 percent of base-stealers.

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A Q&A with Buddy ‘Cake Boss’ Valastro

Buddy ‘Cake Boss’ Valastro lives a pretty sweet life. He’s parlayed his gig as owner ofCarlo’s Bakery in Hoboken, N.J., into a hit TV show on TLC.

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Luscious Layers Bakery


How the business got baked: “I went to art school in Memphis and started working at a bakery as my side job. When I moved back to Chicago I continued working in the field. Eventually I realized I had a talent—and a passion— for baking and decorating. But I wanted to do it my own way.

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